The global adidas Training division, a client from our very first hours, was looking for the fitting digital tools to connect their international network of trainers with each-other. The first steps involved setting up and feeding the facebook community site and the tumblr. Next stage was the planning, design and development of a designated ‘adidas training community site’ within the adidas.com environment. Kind of a ‘Hidden Facebook’, exclusively for certified adidas trainers around the globe. Right now, our team is busy with the design & development of an ‘adidas Global Training App’ that will run on all iOS devices as well as on Android systems. The app will provide access to premium workouts, Q&A’s and interviews. It will also serve as a social media tool for professional athletes. And we just heard that we’re gonna play ball with Dwight Howard! Watch out, big guy.