For JWT, we developed an interactive music video with a 360 degrees viewing experience. To promote the new legislations regarding the policies on knifes possession, a well-known Dutch Hip-Hop group produced a video clip set in an impressive old church. To involve the viewers in the action as much as possible, we gave them the option to intuitively change their point of view throughout the whole clip. This allowed for a very personalized and powerful experience. When we developed the custom video player we worked closely together with our friends at YouTube to integrate our elements into the existing YouTube API. ‘Holla’ if you hate violence.